How many young people don't drink alcohol? Let's focus on the positive for a change
Anyone who has ever seen me present to secondary school students knows that one of the basic foundations of my approach is the promotion of 'positive norms' - i.e., letting young people know that most adolescents do not necessarily drink to excess and that the vast majority of school-based young people are not using illicit drugs. What I do is 'flip the figures' - taking the data on how many people take part in such behaviour and then turn it on its head - looking at those who don't do it! What this hopefully does is make those not involved in those activities feel good about their choices, particularly in a world that is constantly hammering the message that all teens take drugs and binge drink! This is known as the 'social norms' approach. The idea evolved from research conducted in the mid 1980s by two American researchers, H.W. Perkins and A.D. Berkowitz, when they reported that college students involved in their studies held exaggerated beliefs abo